In a business world driven by performance, innovation, and impact, recognition isn’t just nice to have — it’s everything. And in Sri Lanka, there’s no greater symbol of prestige than the Global Business Excellence (GBE) Awards. This year, the bar is set even higher. On 10th August 2025, the spotlight returns to BMICH, Colombo, for the GBE Awards 2025 – Elite Series II.
Whether you’re a startup ready to disrupt your industry, a well-established brand carving new legacies, or a team that’s rewritten the rules of customer service — this is your moment.
What Are the GBE Awards?
The Global Business Excellence Awards were born out of a simple but powerful idea — to spotlight the businesses and entrepreneurs creating real impact. Organised by the LBC Group (UK) and curated for Sri Lanka’s vibrant business scene, the awards have grown into one of the most respected platforms for corporate recognition in South Asia.
With a reputation for transparency, global relevance, and attention to category-specific merit, the GBE Awards go far beyond the average trophy show. This isn’t about vanity; it’s about validating real business brilliance.
Introducing the Elite Series II – What’s New in 2025
Due to overwhelming success and demand following the first 2025 edition in April, Elite Series II was launched to accommodate an even wider range of participants, industries, and innovations.
This second cycle offers:
- New award categories reflecting modern business challenges and specialities
- Expanded international reach, making space for global competitors with a Sri Lankan business presence
- Greater exposure through increased media partnerships and influencer coverage
- A premium venue experience at the iconic BMICH Main Hall
More than just a second chance, Elite Series II is a premium sequel — refined, expanded, and elevated.
GBE Award Categories 2025
The GBE Awards stand out for their extensive and relevant category range, meaning there’s a spotlight for every kind of excellence. Here’s a comprehensive look at categories expected in Elite Series II:
General Business Excellence:
- Best Emerging Brand
- SME of the Year
- Startup of the Year
- Innovative Business of the Year
- Entrepreneur of the Year
- Young Business Leader Award
- Women in Business Award
- Sustainable Business of the Year
- Best Family-Owned Business
- Most Resilient Business
Industry-Specific Categories:
- Best in Technology & Innovation
- E-Commerce Brand of the Year
- Hospitality Business Excellence
- Retail Brand of the Year
- Healthcare Service Excellence
- Real Estate and Construction Leader
- Fashion and Apparel Brand of the Year
- Automobile Industry Excellence
- Education and Training Excellence
Marketing & Communication:
- Best Digital Marketing Campaign
- Branding Excellence Award
- Best Use of Social Media
- Content Marketing Excellence
- Advertising Campaign of the Year
Customer-Focused Awards:
- Customer Service Excellence
- Client Relationship Leader
- Best B2B Experience
- Best B2C Innovation
Special Recognition:
- Lifetime Achievement in Business
- Impact Business Award
- Global Reach Excellence
- Sri Lankan Pride – Overseas Impact Award
- Rising Star Brand
These categories are designed to be inclusive, so every exceptional business — from disruptors to legacy brands — can shine.
How to Participate – GBE Nomination Process
Nominating your business or leader is straightforward but selective. Here’s a quick guide on how it works:
- Choose Your Category(ies)
Applicants may apply for multiple categories based on eligibility and business performance. - Submit Your Nomination Form
A detailed nomination form will be available via the official GBE Awards website. This includes business overview, impact metrics, team profiles, and success stories. - Documentation & Validation
Upload relevant business documents, media mentions, proof of achievements, or testimonials. - Judging Panel Review
An independent judging panel evaluates nominations based on criteria like innovation, impact, strategy, leadership, and sustainability. - Announcement & Invitation
Shortlisted nominees receive a formal invitation to attend the grand award gala. - Award Ceremony Attendance (Mandatory for Finalists)
Finalists must attend the awards night at BMICH to be eligible for recognition.
Early bird submissions close mid-July, and final deadlines are typically announced two weeks before the event.
Why Winning a GBE Award Matters
A GBE Award is more than a trophy — it’s a business credibility badge. Here’s what winners typically gain:
- Instant trust and validation from clients, partners, and investors
- Media and PR exposure across Sri Lanka and beyond
- Increased customer confidence and loyalty
- Expanded networking with top-tier brands and leaders
- Exclusive access to speaking opportunities and panels
Some past winners have gone on to close major partnerships, raise funding rounds, or even enter international markets post-win.
The Grand Gala at BMICH – What to Expect
BMICH is Sri Lanka’s most prestigious venue, and for good reason. With red carpet entrances, luxury seating, curated guest lists, and world-class hosting, Elite Series II will be the most glamorous GBE event yet.
Expect:
- Red carpet and photo ops
- Guest appearances from celebrities, diplomats, and entrepreneurs
- Live performances and media coverage
- On-stage recognition, video reels, and winner showcases
- High-end networking opportunities with top decision-makers
How to Stay Updated and Get Involved
Interested in attending, applying, or sponsoring? Here’s how to stay in the loop:
- Visit the official GBE website https://gbeaward.com
- Follow on Facebook, LinkedIn, and Instagram @gbeaward
- Use the official hashtag #GBEAwards2025
- Email or WhatsApp the team for direct submissions or inquiries
Sponsorship packages, VIP access, and delegate passes are available — early interest is encouraged.
Conclusion – It’s Time to Own Your Excellence
If your business has a story worth telling, the GBE Awards 2025 – Elite Series II is where the world should hear it. With unmatched credibility, global exposure, and a growing legacy, this is your moment to stand tall.
Mark the date: 10 August 2025.
Location: BMICH, Colombo.
Your category awaits.
Let the world see your excellence — because greatness deserves to be celebrated.